For years the suburb of Carlton has been known to be a mecca for tradition and all things Italian. Yet as the community grows and diversifies, local business owners felt its identity needed to reflect this progression. A range of merchandise and out of home campaigns were created to "rebrand" this progressive suburb and reflect the loved and colourful characters within it.

SCOPE
Illustration
Brand identity
OOH Campaigns

CLIENT
Melbourne City Council 
& Carlton Inc.