Tennis Australia

An initiative of Tennis Australia encouraging the everyday Australian to pick up a racquet. A distinct tone of “Australian summer” inspires an overall golden glow paired with a bold palette inspired by Australian tennis courts. The brand launch campaign embraces everday athletes and proves there’s a tennis player within all of us.

SCOPE
Brand Identity
Art Direction
(Brand + TVC)
Print & Digital
Illustration

ROLE
Art Director
Creative Lead

WITH
Copy: Tom Opie
TVC Director: Ariel Martin
Photography: Benny Capp